In the early ‘90s I was hired by a multi-national securities brokerage to write a short booklet on how independent brokers could use the internet to generate new business. Sitting across the desk from the firm’s marketing manager, with whom I had worked closely for quite some time, I smiled warmly and assured her it was no problem. This was a lie.  Read more...

Good Design is Good Business-to-Business
It’s always been believed that good design was mandatory in the B2C world but only a luxury in the B2B world. This may be due to the overt emotional aspect in B2C selling where as B2B tends to be a more rationale, analytical space. In some ways this is true but I’d like to examine how in many ways good design is more important in B2B marketing communications than its consumer counterpart. Because good design addresses both organization and structure of the communications as well as the presentation.  Read more...

I have an embarrassing confession to make that involves a bit of painful reminiscence. When I was in high school I was invited into the National Honor Society. While my inclusion in this organization resulted in nothing more than an unremarkable note on my first resume, the memory of the actual induction ceremony is something that still causes my chin to fall and my shoulders to slump.  Read more...

Did you know that 70% of U.S. 4-year-olds have used a computer?

I didn’t. I was quite surprised the first time I saw this commercial, but it seems that younger and younger kids are now keeping up with new technology. Take for example, my 15-year-old sister and her 12-year-old friend who both have Facebook pages.

I am only 22 years old, and admittedly I am not as comfortable with current technology as most my age, however, it is still ridiculous how quickly technology will pass you by if you don’t keep up. And at the rate technology has currently been advancing, it is going to continue to get harder and harder to keep up.  Read more...

Here at TBG we love our coffee. Who doesn’t really? (Even Dee loves it, despite her futile attempts to get us to switch to herbal tea) So every morning I make a fresh pot that fills the office with a wonderful aroma and energizes the office. But now a month into my internship, everyone has grown accustomed to a fresh cup of coffee in the morning. So secretly I fear what might happen if that fresh pot isn’t there waiting, I mean what if I forget to make it one morning, or worse, we run out of coffee altogether!  Read more...