Ultimately, the job of a copywriter is to put words in other people’s mouths. I am a ghost writer, really. I listen to the client’s story, then compose it for them; because there’s a difference between having something to say and actually being able to articulate it effectively. That’s why there are copywriters.

That being said, despite my arguments against it, I recognize in some instances marcomm folks are going to produce copy in-house. Thus, in order to be of some service to these brave auto-biographers, I have compiled a short list of guidelines to help you make the most of your pen.  Read more...