Halloween is the one time of the year where we all seek a bit of fear. Whether it’s watching scary movies or dressing up in a ghoulish costume, we love the excitement and adrenalin created by fear. The rest of the year, however, we do everything we can to avoid fear because it sucks the joy out of our lives and compromises our decision-making. This is true not only in our personal lives, but in the way we conduct ourselves at work.

For marketers, fear impacts our decision making at work on three levels; our personal fears, our clients fears, and our audiences’ fears.  Read more...

The other day, I came across these videos on a site called “The Fun Theory”. According to its creators, the site ” is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better”.  Read more...

“The Times They Are a-Changin”.
This famous lyric that Bob Dylan wrote in 1963 has never been more relevant to the world than it is right now—particularly to the world of marketing. The increased pressure for profitability, the disappearance of television’s mass marketing approach and the emergence of online social media has created a new set of fuzzy rules and expectations for marketing professionals who want their work to remain relevant.

The question now is how do we profitize, personalize and create community within marketing? The answer is not so much a single action item as it is a broad shift in mindset.  Read more...