It is a known fact that current societal trends drive the design world to create innovative concepts. Due to a cultural shift in the last several years, we are seeing a major evolution in the direction of branding and logos, particularly in the large corporate logo markets. The mega-corp icons of the dotcom yesteryear were usually characterized by a seriousness and intimidation that left consumers feeling distanced from the company. Today, however, we live in a world of instantaneous information that provides the tools for smaller businesses to gain as much recognition, if not more, as big establishments. In response, branding is a shifting toward strategies that lie in a more affable territory.  Read more...