BdB » ABOUT BdB

When we first considered creating a blog about business-to-business design and communications it seemed a bit counterintuitive…perhaps the perfect oxymoron…as if Billabong and IBM became awkwardly intertwined somehow. The idea seemed to beg the question, “Can a blog be sophisticated and satisfying without being sophomoric and self centered?” While it may seem like a square peg, round hole situation, we’re going to prove to you that corporate and creative can collide in an interesting, entertaining and, yet, informative way.

Ultimately, the best B2B (or BdB, as the case may be) marketing is an intricate blend of intelligence and invention. It’s information that engages us. Striking just the right tension can be tricky, but it is achievable. Our goal here is to ignite some inspiration while still retaining our focus. So let’s talk about design and communication as it relates to the marketer in all of us and see what sparks.

Email: info@thebasisgroup.com
Phone: 720-494-9281
www.thebasisgroup.com