“The Times They Are a-Changin”.
This famous lyric that Bob Dylan wrote in 1963 has never been more relevant to the world than it is right now—particularly to the world of marketing. The increased pressure for profitability, the disappearance of television’s mass marketing approach and the emergence of online social media has created a new set of fuzzy rules and expectations for marketing professionals who want their work to remain relevant.

The question now is how do we profitize, personalize and create community within marketing? The answer is not so much a single action item as it is a broad shift in mindset.  Read more...

As a continuation of my post Going from 0-60, I thought I would focus specifically on my experiences with Twitter. At this point I know you may be on Twitter overload since everyone and their brother is talking about it. That said, I thought I would still share some helpful tips and perspectives on how Twitter can be used as a great business resource. The running joke about Twitter is that it is a pointless waste of time where people post insipid food updates, but I have learned that it can be a great tool for businesses of any size. Here’s why.  Read more...

TIPS ON HOW TO GET UP TO SPEED WITH SOCIAL MARKETING

With all the new developments in online communities, there is a lot of opportunity to do some great marketing and networking for free. Many companies have already jumped on the social marketing bandwagon. I feel it is important for marketers and especially designers to keep up with these new trends, or risk becoming irrelevant.  Read more...

Did you know that 70% of U.S. 4-year-olds have used a computer?

I didn’t. I was quite surprised the first time I saw this commercial, but it seems that younger and younger kids are now keeping up with new technology. Take for example, my 15-year-old sister and her 12-year-old friend who both have Facebook pages.

I am only 22 years old, and admittedly I am not as comfortable with current technology as most my age, however, it is still ridiculous how quickly technology will pass you by if you don’t keep up. And at the rate technology has currently been advancing, it is going to continue to get harder and harder to keep up.  Read more...