It is a known fact that current societal trends drive the design world to create innovative concepts. Due to a cultural shift in the last several years, we are seeing a major evolution in the direction of branding and logos, particularly in the large corporate logo markets. The mega-corp icons of the dotcom yesteryear were usually characterized by a seriousness and intimidation that left consumers feeling distanced from the company. Today, however, we live in a world of instantaneous information that provides the tools for smaller businesses to gain as much recognition, if not more, as big establishments. In response, branding is a shifting toward strategies that lie in a more affable territory.  Read more...

The Basis Group helped create this flash loop for the CS Stars announcement of its new Risk Goggles feature at RIMS 2009.

I’m thirteen, and today I went to work. 

By Avery Jane

Today, April Twenty third, is the St.Vrain Valley School district’s Take Your Child to Work Day. The schedule for an average second grader on a day like today would be:

1. Sleep in until 6:30

2. Jump on mom and dads bed until they wake up

3. Eat mom’s famous chocolate chip pancakes

4. Go get ready to go to work with dad

5. Arrive at dad’s work at nine

6. Color daddy many pictures of flowers, ponies and rainbows  Read more...